Why false claims seem truer the more you hear them

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May 02, 2026 Why false claims seem truer the more you hear them By Angela Haupt Editor, Health and Wellness Ever notice how something starts to sound true just because you’ve heard it a lot? That’s not evidence—it’s your brain taking a shortcut. TIME contributor Markham Heid explains why repetition can turn even shaky claims into “facts.” READ MORE » If you have a minute, please take our quick survey to help us better understand who you are and which health topics interest you most. Take the Survey WHAT ELSE TO READ 10 Symptoms ER Doctors Say to Never Ignore These red flags should be addressed urgently.   7 Surprising Symptoms of Lyme Disease Up to 10% of people experience lingering, serious symptoms.   What to Do About Your Red, Itchy Eyes Besides trying to claw your inflamed eyes out.   If you were forwarded this and want to sign up to receive it daily, click here. Today's newsletter was written by Angela Haupt and edited by Mandy Oaklander.   Want more from TIME? Sign up for our other newsletters.         Subscribe to TIME TIME may receive compensation for some links to products and services in this email. Offers may be subject to change without notice. Connect with TIME via Facebook | X | Newsletters PRIVACY POLICY | YOUR CALIFORNIA PRIVACY RIGHTS Questions? Contact newsletters@time.com Update your email preferences or unsubscribe here © 2026 TIME USA, LLC. All rights reserved. TIME Customer Service, P.O. Box 37508 Boone, IA 50037-0508, United States Terms of Service